B2B APPOINTMENT SETTING AND LEAD GENERATION SERVICES THAT DRIVE OPPORTUNITY

Quality B2B Leads are essential to business development and driving revenue opportunities for your company. Articulating your value proposition and addressing the challenges your prospects face on a daily basis in their business are vital to reaching your prospects in a meaningful way. If your sales team is having difficulty generating or spending too much time researching qualified B2B sales leads, outsource time-consuming B2B lead generation activities to an experienced team.

Successful B2B Appointment Setting Campaigns Depends on a Number of Factors

Appointment setting and lead generation are not easy and astute companies and sales teams understand this. There are many factors that contribute to the success of your efforts.

• Selecting the right vendor - Successful vendors have a professional, experienced staff and management team.
• Having experience in the industry - This is a favorable strength but not a necessity. Substantial business experience is critical, with a staff and management who have experience in multiple industries. Even if past experience is outside of your company’s industry, the knowledge and expertise gained from those experiences can help to successfully execute lead generation campaigns by drawing on tactics, strategies and results from campaigns in other industries. Business experience is key, then applying it to current campaigns is a great benefit from which to draw.
• Having the basic foundation to develop a successful campaign – Technology, access to appropriate calling data, knowledgeable and sophisticated calling agents, and qualified management oversight are all key factors to successful lead generation and appointment setting campaigns.
• Expand on the experience of the management team – Working with a company that has executed thousands of lead generation and appointment setting campaigns over 20+ years is an enviable benefit. Working with vendors that have worked in a variety of industries bring real-world experience from challenges that occurred in lead generation campaigns in one industry may have occurred in a lead gen campaign in other industry – which gives an experienced management team the ability to glean information from one campaign in an industry and be able to apply the information to another campaign when appropriate.

Successful B2B Appointment Setting Campaigns Depends on a Number of Factors

Appointment setting and lead generation are not easy and astute companies and sales teams understand this. There are many factors that contribute to the success of your efforts.

• Selecting the right vendor – Successful vendors have a professional, experienced staff and management team.
• Having experience in the industry – This is a favorable strength but not a necessity. Substantial business experience s critical, with a staff and management who have experience in multiple industries. Even if past experience is outside of your company’s industry, the knowledge and expertise gained from those experiences can help to successfully execute lead generation campaigns by drawing on tactics, strategies and results from campaigns in other industries. Business experience is key, then applying it to current campaigns is a great benefit from which to draw.
• Having the basic foundation to develop a successful campaign – Technology, access to appropriate calling data, knowledgeable and sophisticated calling agents, and qualified management oversight are all key factors to successful lead generation and appointment setting campaigns.
• Expand on the experience of the management team – Working with a company that has executed thousands of lead generation and appointment setting campaigns over 20+ years is an enviable benefit. Working with vendors that have worked in a variety of industries bring real-world experience from challenges that occurred in lead generation campaigns in one industry may have occurred in a lead gen campaign in other industry – which gives an experienced management team the ability to glean information from one campaign in an industry and be able to apply the information to another campaign when appropriate.

Effective B2B Appointment Setting Outreach Strategies

Consistent effort and communication with current customers and prospects are key in effective B2B lead generation strategies. Focus on key services including:

B2B APPOINTMENT SETTING

ACCELERATE YOUR BUSINESS DEVELOPMENT – FILL YOUR SALES PIPELINE WITH QUALITY LEADS

Quality leads are essential to business development. But even more important – a consistent volume of quality leads is vital to fill your sales pipeline with the right people, the decision-makers your sales team want to reach.

Intelemark’s B2B appointment setters are experienced business professionals who set appointments or generate B2B sales leads by judiciously identifying whether the contact is a real prospect for your company.

We base this on the qualification parameters that you set. Quality, not quantity is Intelemark’s commitment to you.

If the prospect is a truly qualified lead, our agent then schedules the prospect for a face-to-face or telephone appointment at a designated time.

It may sound easy, but it is not. It is a time-consuming process that, when not done properly, results in wasted time for your sales team. When a sales team is not equipped with truly qualified leads, sales and revenue is surely impacted.

B2B LEAD GENERATION

OUTSOURCE TIME CONSUMING LEAD GENERATION – ACTIVITIES TO AN EXPERIENCED, PROFESSIONAL TEAM

If your sales team is having difficulty generating B2B sales leads, or they’re spending too much time researching and hunting for the right, qualified prospects, it may be time to consider outsourcing your lead generation function.

B2B Sales lead generation is like B2B appointment setting but with one major difference: you still set the level of qualifications, and we still articulate your value proposition, but instead of setting a timed appointment, the prospect agrees to take a call over a broad window of time.

The ability to engage with qualified prospects is reliant upon providing value and relevant information to them. Addressing the challenges and issues your prospects encounter in their businesses on a daily basis with valuable information will entice them to engage with you.

EMERGENCY TELEMARKETING

WHEN DEADLINES ARE LOOMING AND YOU NEED RESULTS NOW

Are you feeling behind the eight ball, with too much ground to make up in your sales goals and not enough time to accomplish the task?

Do you have an upcoming deadline for an important conference or event you are hosting but the current registration is lower than expected?

Or do you have a sales pipeline goal that you may not meet?

Intelemark’s Emergency Telemarketing Program is designed to help you get results quickly for leads, registrations or appointments within a tight, urgent time frame. We specialize in time-sensitive calling campaigns with defined objectives to drive results that meet your lead generation and sales goals. Timing is everything, especially when quick results are crucial.

We can ramp quickly to set B2B appointments, deliver sales leads or generate registrations to help you meet your business objectives. Intelemark leaves you with the peace of mind to focus on other areas of your business.

Other services which complement Intelemark’s B2B appointment setting and lead generation strategies include:

• Customer Reactivation
• Customer Retention
• Surveys: Market Research and Customer Feedback
• Database Cleanup

Experience Matters in Specialized B2B Appointment Setting Campaigns for Industries Like Healthcare

• With more than 90 years combined experience in providing successful sales support calling campaigns, our team just gets it. We understand the impact our company has on your success, and we take the task to heart.
• We know that not everyone we talk to will result in an appointment or sales lead, but we also believe that every conversation we have about your company can and should have a positive impact on your image in the market place and ultimately on your bottom line. For that reason, our approach and our years of experience are truly distinct advantages we bring to our clients.
• Healthcare lead generation and appointment setting is an art form that Intelemark has perfected over the past 10 years since our CEO came to Intelemark. Murray Goodman, current Intelemark CEO, spent over 15 years selling into hospitals and clinics, overseeing large sales organizations that targeted hospitals, clinics and physician practices, and consulting with healthcare organizations as well as companies that marketed to hospitals, group practices, and clinics. It is those years of experience that provide the foundation for the expertise Intelemark provides to its clients.
• Our level of experience and success dealing with both sides of the healthcare equation allows us to provide a unique perspective to our clients who seek to penetrate the healthcare lead generation and appointment setting space. Our years of experience allow us to craft the appropriate messaging required in a healthcare lead generation and appointment setting campaign. Intelemark provides mature, experienced, and qualified agents who are fluent in the nuances of the industry.
• In addition to the healthcare industry, our experience drives revenue growth opportunities in the technology industry as well. Intelemark’s customized technology appointment setting and lead generation campaigns draw from our extensive experience in lead generation for technology and software providers in multiple industries including the medical, pharmaceutical, education, financial services, manufacturing, legal, and local and federal government, and broadcast industries.
• Before we ever pick up the phone to make our first prospecting call, we have already spent hours understanding your offering, your brand, your business model, your message, and your market. Our experience team of professionals is an extension of your team. When we contact the prospect, we will deliver a message that holds their attention. With information pertinent to their business and the challenges they face in their industry, the relevancy of your company’s offerings results in their willingness to listen to the phone call. Our B2B appointment setting goals are to ensure your prospect is qualified and committed to speak to you at the specified time.

Customizing B2B Telemarketing Services to Suit Your Business Objectives

Intelemark’s B2B appointment setters set appointments or generate B2B sales leads by prudently identifying whether the contact is a real prospect for your company who is truly interested in speaking with your sales team and potentially purchasing your product or service. This determination is based on the qualification parameters set by you, not predetermined by a “one-size-fits-all” standard campaign.

When we work with you, our team is fully immersed in learning your business and industry. We understand your criteria for a qualified lead. We understand exactly with whom you need to speak, and we find that highly qualified lead for your sales team. You set the criteria and Intelemark finds the qualified prospect that fits your requirements.

What Results Can You Expect from an Outsourced B2B Appointment Setting or Lead Generation Campaign?

Results are variable because many critical factors exist. It is important to understand if the vendor you choose to work with has the proper skills, knowledge, and expertise to execute successful B2B appointment setting and lead generation campaigns on behalf of your company.

To prepare your company for success and evaluate vendors you are considering, ask the following questions:

How compelling is your messaging?

If your message needs work to improve it, is the vendor you are considering up for the job? This is extremely important. The wrong messaging or a weak message can devalue the products and services you are offering.

How competent are the agents that will be representing your company?

The experience of the agents who will be on the frontline of your appointment setting or lead generation campaigns is a critical success factor that should not be overlooked. Simply stated, if a vendor you are considering has a staff of professionals lacking significant business experience, chances are this vendor experiences high turnover. This is not beneficial for current and future campaigns you are implementing.

Do the vendor and its agents protect your brand identity at all costs?

This cannot be stressed strongly enough. Your brand and its reputation are two of your company’s most valuable assets. It takes years to build a great reputation and only moments to destroy it. Any vendor that you choose to represent your brand must act as an extension of your team and must understand this exceptionally important point.

Ultimately it is the marketplace that determines the success of a campaign. A skilled and knowledgeable vendor utilizes the tools they have in order to produce successful results.

• Appropriate type of oversight.
• Understand how the data is performing.
• Listen to and make appropriate adjustments based on agent feedback.
• Understand and make appropriate adjustments according to what the market tells us.

When all this aligns, you should be able to see a significant ROI for your campaign.

Ask us about our services – B2B Appointment Setting, Lead Generation, Event Registration, Client Reactivation, Data Cleansing, Emergency Telemarketing, among other important revenue generating services.